Product Manager/Growth Hacker

Delray Beach, FL
This is an opportunity to lead and execute the growth and retention strategy of an existing LP business. This is a full-time position out of our Delray Beach office. Remote work may be available for the right candidate.

This is not “just” a product development role, this is an entrepreneurial position that requires a combined passion for marketing and helping a digital business scale. You will be in a hands-on, high-visibility leadership role, proactively positioning the product and inspiring the extended team to work towards the success of a big-picture vision.

You must have at least 3 year hands-on experience in mobile/digital product development for a consumer-facing site, with experience in direct response. You have a deep understanding of both paid and earned acquisition strategies, user engagement tactics, and performance marketing for an ad-based product. You want to be part of something big and have the skill set and drive to make it happen.

What You'll Do:

• Identify key growth and retention triggers and implement product features/marketing campaigns/content to increase user LTV

• Drive and optimize key traffic (native, email, SEM, SEO, display) and revenue metrics including RPM, CPA, CTR, CPC, conversion rates

• Work closely with Media Buying team to understand performance metrics and opportunities to increase scale

• Schedule and set up engagement and monetization campaigns daily via site, email, mobile, social

• Be responsible for product P&L; work with exec and extended teams to forecast and set goals

• Set goals using previous performance metrics, competitive research and online trends and do everything you can to meet them

• Act as brand representative both internally and externally

• Build upon our existing in-house ad stack to increase revenue

• Perform analysis using back-end data, web analytics, and 3rd party conversion data

• Analyze data sets to quantitatively assess performance from acquisition and retention POV

• Perform QA to ensure data quality; perform end-to-end user testing yourself on multiple devices

• Work with extended teams to develop creative, unique ways of driving growth through product and funnel optimization

• Act as primary point of contact for external vendors; ensure high levels of partner value

• Execute innovative experiments (Optimizely, A/B/MVT tests) to test demand across segments or new remarketing channels; contribute to comprehensive testing and reporting matrix

• Actively track and perform cohort analyses across all campaigns to identify most valuable customers

• Use our existing data visualization tools to quantitatively analyze user behavior hypotheses

• Develop a comprehensive campaign strategy that builds upon our existing high-value and highly sought after partnerships

• Resolve operational issues through quick thinking, problem solving and appropriate action

• Leverage BI tools and pure old Internet research along to identify prospective partners, be an expert in the online advertising landscape, and find who is “in the market”

• Develop a comprehensive community-building strategy and work with social, customer service to implement according to your high quality standards

Benefits

Health insurance, dental insurance, profit-sharing, fully stocked kitchen with snacks and drinks, Free Lunch Fridays, flexible vacation policy, two annual company retreats with global team, a kickass working environment!

Requirements

  • Minimum: At least 3 years of hands-on experience in product development and online marketing for a B2C site, with at least 1 year of experience in direct response/performance marketing
  • Deep knowledge and experience with online acquisition and remarketing tactics/channels (display, remarketing, SEM, affiliate, social, programmatic media, etc)
  • Analytical, results-driven, and rigorous, with a thorough understanding of key user acquisition metrics, LTVs and statistics
  • Passionate about finding new ways to increase revenue/yield via site, email, and social and growing digital businesses
  • Ability to aggressively collect, analyze and respond to data related to the performance of key marketing metrics
  • Understanding of cookies and tracking protocols available to marketers (event and pixel-based tracking, server-side tracking)
  • Deep knowledge and first hand experience working with analytic and MVT tools (Google Analytics, Mixpanel, Optimizely, etc) and ability to vet and master new tools
  • Experience using tracking/ad serving tools like DFP, Zedo, OpenX, AdZerk, Cake or HasOffers
  • Knowledge of ad networks and servers from publisher/advertiser basis (Adsense, Adwords, Bing, Media.net, Facebook,Yahoo)
  • Excellent project management abilities
  • Capable of prioritizing and handling multiple projects simultaneously under time constraints, within budget parameters, and working with a distributed team
  • Strong business acumen and ability to identify trends and marketing opportunities
  • Experience in creative ideation and prototyping of user experiences
  • General high technical aptitude
  • Excellent Excel skills and ability to effectively present and communicate your analysis
  • Extremely detail oriented
  • Extremely resourceful and enjoys overcoming challenges
  • Excellent communication and writing skills
  • Thrives in a fast-paced environment and is optimistic
Apply now
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