Digital Account Executive

Orlando, FL
WESH-TV (NBC) and WKCF-TV (CW), duopoly stations owned by Hearst Television Inc, in Orlando, Florida, seek a qualified Digital Account Executive.  The Digital Account Executive’s primary responsibility is to aggressively grow WESH-TV and WKCF-TV digital ad revenue by selling dynamic advertising campaigns across our diverse digital media products including: wesh.com (desktop, mobile and video), Hearst programmatic audience extension and native platform solutions both locally and regionally.  The Digital AE will work with both interactive and traditional advertising agencies; however the primary focus will be local direct clients. The ideal candidate will have an understanding of the local ad sales marketplace and consumer sales trends & marketing, as well as digital media. Should demonstrate ability to think creatively, sell strategically and communicate efficiently, both internally and externally. Previous digital sales experience is preferred, but not required.  Must possess a strong work ethic and accountability for personal goals and performance with a strong desire to win!

 

Job Responsibilities:
  • Grow digital ad sales revenue and exceed revenue goals by prospecting for new clients, making appointments, and conducting 10-15 face-to-face meetings per week
  • Meet and exceed sales goals by selling standard media, video, mobile, programmatic and custom advertising solutions
  • Work directly with the Digital Sales Manager/GSM to establish goals, determine strategy and grow revenue
  • Develop and maintain relationships with digital advertising agencies to educate and inform buyers on the benefits of Hearst Digital’s suite of products
  • Educate local businesses on the benefits and advantages of digital advertising and our digital products to increase sales
  • Create and present dynamic digital marketing campaigns designed to generate results for local clients
  • Create customized client presentations which include market research, qualitative information, and key selling points
  • Work closely with the Digital Sales Manager to develop new initiatives based on client needs, new technology and market events
  • Stay current on third party research and competitive information relevant to the local and regional marketplace
  • Interpret and present qualitative and quantitative market research/data
  • Identify, understand and communicate trends within client markets and industries
  • Client service, including but not limited to, RFP submissions, package development, copy writing, credit applications, collections, etc.
  • Manage clients’ campaigns, evaluate performance, and provide comprehensive campaign recaps

Benefits

Medical, dental, vision, 401k, 401k, paid time off, etc.

Requirements

Experience Requirements:
  • Proven success in developmental business and multimedia platforms including digital and mobile applications
  • Strong conceptual seller and presentation skills
  • Interpret and present qualitative information to individuals and groups
  • Deal effectively with a varied list of clients and personality types
  • Creative problem solver
  • Articulate solutions-oriented sales presentations
  • Advanced Microsoft PowerPoint, Word and Excel
Qualification Requirements:
  • 2 years media sales experience
  • Previous experience with DFP, Google Analytics, Comscore, Media Audit and Scarborough is a plus
Education:
  • BA/BS
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