Collaborates with internal stakeholders and external agencies to develop and execute a cross-platform brand campaign from concept development and primary research to production of assets and media planning, and analysis around performance.
Develops and executes an impactful media plan in partnership with media agency.
Manages creative agency to deliver on time and on budget.
Works across internal functional teams to identify how to bring the campaign to owned and earned channels, adapt ongoing direct marketing efforts to complement the campaign, and execute pre-launch and sustain efforts that extend the impact.
Manages social media influencer programs that support brand efforts where needed.
Contributes to digital marketing priority programs such as seasonal or content moments as well as fundraising campaigns, including development of creative concepts and assets.
Identifies opportunities for digital marketing and social to partner on marketing opportunities.
Supports digital marketing efforts as needed.
Develops and maintains materials that ensure brand consistency including guidelines and approved value propositions and copy.
Collaborates on brand strategy efforts including strengthening communication of differentiation and value proposition on our digital property.
A passion for brand, digital and the customer Experience managing brand - through creative, experience, and messaging Experience managing high visibility multi-platform campaigns leveraging paid, owned and earned channels Creative sensibility - ability to think big and ideate to develop innovative marketing programs Highly collaborative, with the ability to work across levels and teams to build trust and alignment around projects and goals Experienced in managing creative and media agencies with collaboration and accountability Demonstrated ability to manage a significant budget. Demonstrated track record for managing projects from start to finish, including ones involving multiple stakeholders and team members. Outstanding communication skills. Outstanding organizational skills. High attention to detail. Strong Excel, PowerPoint and Word skills. A track record of successfully moving KPIs ahead of targets Success Criteria: Makes balanced decisions that are data-driven, fact-based, and consumer-focused with an eye on anticipating their impact on key audiences Demonstrates integrity, ability to keep commitments, accountability, humility and authenticity to build trust Learns continuously, leveraging intellectual curiosity and actively seeking feedback Maintains focus on Key Performance Indicators (KPIs) and consumer impact Promotes collaboration and inclusion by seeking out diverse perspectives, and leveraging connections and interdependencies Actively addresses issues and challenges by encouraging candid discussion, building common understanding and gaining agreement Responds quickly with course corrections based on CR's best interests Leads change and inspires risk taking and innovation by gaining commitment to the change vision, leveraging key influences to champion change, and building cross-functional support Identifies new possibilities for innovation, revenue growth, and social impact Leverages knowledge of the competitive landscape, marketplace trends, best practices and technology to improve CR's ability to compete Communicates for impact by translating goals, priorities and key information into simple, impactful messages, encouraging others to express their views openly, setting forth a clear and compelling vision, and investing time to ensure stakeholder understanding and buy-in.