VP, Marketing

Schenectady, NY
Vice President of Marketing
Beekman 1802

Dual Report to: Co-Founders for Creative Direction & CEO for Performance/Execution

POSITION PURPOSE

The VP of Marketing is a senior marketing executive and e-Commerce business leader with extensive experience in brand development, building compelling, digital-first integrated marketing programs and innovative experiences.  The VP will convey the Beekman 1802 story, via design and implementation of such marketing programs, to acquire & retain Beekman Neighbors of all ages, expanding our current demographic and extending into new demographics, driving long-term growth and building enduring brand equity across all categories and channels.

This is a new and very important, executive position for someone willing to roll-up his or her sleeves to build a comprehensive strategy, budget and team, within a fast-paced, rapidly growing, entrepreneurial environment.

ESSENTIAL FUNCTIONS (Job Responsibilities)

Specifically, the responsibilities of the position include, but are not limited to:
  • Develop a marketing strategy, focusing on growth & performance, to drive Neighbor acquisition, retention and brand recognition across all digital and traditional touchpoints;
  • Establish strategic brand positioning and develop marketing campaigns for current and emerging products within our core categories of Beauty, Food and Home;
  • Collaborate with Executive Team to define strategic vision and create a marketing roadmap to bring the vision to life;
  • Collaborate with creative teams and agencies to design inspiring marketing campaigns, content and press that drives traffic and increases brand equity;
  • Oversee product launch schedules with pre-launch initiatives to generate hype and traction;
  • Create, implement and evolve integrated solutions for CRM, Mobile, Social and Customer Retention;
  • Work with Executive Team and agencies to define and report on Marketing goals and show Marketing's impact on all distribution channels;
  • Build and manage Marketing budget and spend to maximize ROI and profit targets;
  • Oversee digital & e-Commerce reporting, establishing and enhancing KPIs to increase ROI;
  • Build, lead and cultivate a team that includes SEO, SEM, best practices, social media, influencer marketing, content marketing, Email marketing, site administration and retention;
  • Identify, retain and manage outside vendors and agencies;
  • Identify new areas of e-Commerce opportunity beyond current organizational thinking and keep the Company at the forefront of new technologies;
  • Partner with Executive Team on selection and implementation of e-Commerce redesign & new ERP platform.

LEADERSHIP COMPETENCIES  
  • Excellent grasp of current digital marketing concepts, strategy and best practices:
  • Deep knowledge of and extensive experience with SEO, SEM, Media buys, retargeting and paid social media
  • Ability to introduce change effectively, collaborate and lead others in development and implementation of key initiatives;
  • Prior success in building a marketing department, managing a marketing team, and partnering with other internal teams to achieve organizational goals;
  • Deep understanding of emerging competitor & industry trends;
  • Strong business judgement and decision-making skills; ability to identify, prioritize, and execute the highest impact initiatives;
  • Strong quantitative skills, including the ability to analyze data, draw conclusions and present recommendations;
  • Strong oral & written communication skills; ability to convey information clearly, concisely & effectively; including ability to present to and influence the organization and Executive Management;
  • Strong negotiation skills;
  • Keen attention to detail;
  • Excellent time management and organizational skills
  • Ability to multi-task & manage multiple projects simultaneously.

 

Benefits

  • Medical, Dental and Vision insurance plus HSA and FSA for applicable health plans to keep you and your family healthy;
  • Competitive retirement plans to help you plan for the future;
  • Generous paid time off program so you can take time off when you need it;
  • Paid leave for new parents so you can bond with your family.

Requirements

MINIMUM QUALIFICATIONS
  • Bachelor's Degree in Marketing or Business Administration from a nationally recognized, accredited undergraduate program; MBA preferred;
  • 10+ years’ experience in Multi-channel/Omni-channel marketing (e-Commerce, Direct, Retail, and Wholesale) with demonstrated track record of success;
  • Multi-category experience in premium-branded/premium-priced products a plus, including Beauty, Fashion, Food, Home, etc.;
  • Previous experience and success in launching new e-commerce and social platforms;
  • Robust MS Excel, Word & PowerPoint skills;
  • Basic knowledge of web development including HTML, CSS and JavaScript.
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