The programmatic manager at A+E Networks will be responsible for the day-to-day management and partnership with our core SSP/DSP/network partners helping A+E monetize their entire portfolio of video and display impressions. The programmatic manager will use data and analysis to identify strategic optimizations to increase revenue and maximize yield within the programmatic stack. This role will also partner with the national sales team in successfully bringing new business via programmatic executions.
Manage day-to-day relationships with DSPs, Agency trading desks and other buying platforms that are increasingly being given more responsibility and control over digital ad budgets for display and video. Analyze, negotiate and execute private marketplace and programmatic campaigns.
Manage the day-to-day relationships with our Sales Side Platforms and the private marketplaces and open auction environments. Manage inventory setup, avails, and optional data targeting to create a higher value proposition.
Be a knowledge expert about all things programmatic for sales and advertiser/agency partners. Participate on sales calls to help streamline the sales approach and insure the available tools and platforms are being discussed and utilized. Create opportunities for incremental revenue by discussing alternative approaches and executions to purchase A+E inventory.
Monthly billing input and approval for all programmatic partnerships.
Evaluate potential new partners, platforms and opportunities for revenue growth. Including but not limited to audience segment development and sale opportunities, yield analysis about site setup and location of higher priced inventory, and micro-analysis of inventory value as determined by buyers.