Acento Advertising, a full-service multicultural advertising agency, has an immediate opportunity for an experienced Digital Media Planner/Buyer. If you're a strategic thinker, display enthusiasm in learning about and educating others on the latest digital tools, processes, and best practices, read on.
The Digital Media Planner builds and presents media recommendations and is responsible for managing all day to day digital media strategy, planning/buying activity for assigned account(s). The Digital Media Planner collaborates with Client Services and other digital channels (SEM, SEO & Mobile and Social) in a fast-paced, results-oriented environment. Must be expert at analyzing data, thinking creatively and coming up with innovative new media strategies to ensure online campaigns reach the right target audience at the right time in the most effective and efficient way.
Comprehensive benefits package includes paid holidays, sick and vacation time, company sponsored medical benefits, 401k, FSA, and a super cool work environment!
Coordinate the planning and execution of digital advertising programs for assigned clients. Follow through to ensure the programs are hitting objectives, KPIs and agreed-upon budgets.
Filters research findings and converts to actionable media insight
Negotiate and place online advertising inventory following Client guidelines and parameters
Traffic and Ad serve via DoubleClick (DFA) and Pointroll.
Identify interactive opportunities and initiate new strategic projects based on client needs.
Evaluate interactive advertising programs and campaign success while keeping abreast of changing market conditions and trends.
Consult with account management, creative, account planning, media and others as appropriate to develop smart, strategic solutions that meet client objectives
Manage relationships with media vendors and media partners in an effective, efficient and respectful manner.
Monitor campaign performance and optimize as necessary to maximize results
Communicate in a clear, concise, organized manner.
Provide technical guidance to ensure creative integrity and project implementation.
Evaluate and manage Interactive tools required to develop effective Plan and optimization recommendations.
Ensure consistency and accuracy on the execution of all Interactive recommendations.