‘It’s more exciting and upbeat’: Why journalists are moving to ad agencies

Interviews with seven journalists for this article reveal various reasons why they moved from newsrooms to agencies. And there are cultural differences between the two industries, from the writing style to the number of meetings to the overall vibe. “I guess the main difference is that the agency is thriving, which has a domino effect on the cultures,” said a former editor.

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The Digiday guide to the most creative summer agency internship projects

Internship programs have taken lots of heat this summer. Interns at SapientNitro, BBDO, Arnold Worldwide, RPA and Giant Spoon unleashed their creativity when they made their first steps into the agency world. Their summer projects include an ugly-food campaign, a cookbook microsite, a Snapchat takeover, a gallery outing proposal and a research on politics.

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‘Aussies treat everything like a sport’: A look inside Australian creativity

Australia is a driving force of the global advertising market. Its creativity landscape features a few nuances including a drive to win, a down-to-earth sense of humor and an ongoing transition from TV to social media. “I think Australian creative culture tends to be about upping the ante whenever possible,” said Russ Tucker, digital creative director for Whybin TBWA.

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The agency view on business cards: ‘They’ve just become obsolete’

Ironically, agencies like designing cool business cards while many executives found boxes of unused cards on their desks. They rarely use business cards simply because they can build a connection or make an introduction via digital channels. “If you think about how much money is spent producing business cards and then the average number of cards given out by employees in our industry, it very much is an outdated form of communication,” said Sung Chang, evp and chief creative officer for agency MRM//McCANN.

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The Pokemon Go effect: Agencies pile on the craze

Pokémon Go is hot and agencies are piling on the game craze. Mirum has a new Slack channel for its 20 players, while Huge already started applying the gaming mechanics into retail marketing. Deep Focus, on the other hand, has a new company policy, while at Arnold Worldwide’s Boston headquarters there are in-office rivalries.

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Confessions of life on the front lines of public relations

PR is one of the most stressful professions. In the latest edition of Digiday Confessions, in which we grant anonymity in exchange for candor, we discussed with four experienced PR executives on their biggest pet peeves about their clients. Their biggest frustrations include unrealistic expectations, arbitrary deadlines and condescending clients.

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Subway plans to spend big in digital with a 150-person team

Fast-food chain Subway wants to become more like a tech company. It’s building a digital team of 150 people with consulting company Accenture. Subway sales and market share have been on the decline, and the fast-food chain wants to evaluate everything from consumer-loyalty programs to its mobile app, to make the customer experience uniform across channels.

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