Day in the Life: BuzzFeed UK’s new special projects editor Louise Ridley

BuzzFeed is giving just as much attention to its long-form content as it is to its short-form, as it continues pushing to establish its reputation as a provider of quality, investigative news alongside the lists and quizzes it has thrived on. The digital media publisher has brought in former Huffington Post associate editor Louise Ridley as head of long-form and special projects, to push this forward. She shared how she spends a typical day.

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Confessions of an ad tech veteran: ‘Publishers need to audit their exchanges’

Header bidding as become a hot topic in publishing as a means of driving better programmatic ad yields, and even Facebook wants in on the action. But in our latest Confession, an ad tech veteran tells us how the race to adopt header bidding is a classic example of why ad tech tax isn’t being stamped out.

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Agencies have mixed responses to brands’ diversity quota demands

General Mills took a bold step this week, declaring it won’t accept a creative agency team that doesn’t have a 50:50 split of males and females, and 20 percent people of color. Agencies’ reactions have been mixed, with some saying they don’t believe quotas will fix the root of the problem.

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Day in the Life: CNBC’s social media editor during its first Facebook Live TV show

Life as social media editor at CNBC International is busy enough. Add trialing a daily TV show via Facebook Live for the first time, and it just gets crazy. But that may soon be the norm for Cristy Garratt. Last week, she was thrust into the limelight as the broadcaster trialed its first-ever stream of TV show “Street Signs Europe” on Facebook. She gives us the low-down on how the broadcaster is transitioning a TV product for its social media audience.

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What books agency execs are taking to the beach this summer

We asked agency execs what they’re reading this summer. Wayne Deakin, executive creative director at AKQA, recommended: “Meaningful: The Story of Ideas that Fly,” by Bernadette Jiwa; while VCCP Media chairman Paul Mead selected “The Butterfly Isles: A Summer in Search of our Emperors and Admirals,” describing one man’s bid to escape his urban angst by undertaking a quest to see all 59 species of native British butterfly in one summer.

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The best UK agency employee welcome kits

Talent is everything to an agency, and agencies go to great efforts to ensure new starters understand their role and the company’s culture from day one. That’s reflected in their welcome kits, each of which is individual to each agency and its core mantras. Some agencies adapt their welcome kits in line with seasonal changes; others include carefully drawn maps of local agency haunts, along with voucher perks, free lunches and various other swag.

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‘Are rebates paying for this?’: Confessions of Cannes

Spoiler alert to everyone stuck at home while their colleagues are out cruising the Croisette: Your Cannes counterparts are not always completely forthcoming when they report back with what they’ve been doing. They are rather drunk at 8 a.m., ditching meetings to hang with locals and pulling pranks on clients. We offered attendees anonymity in exchange for candor about what they’ve really been up to so far this week. In the latest of our Confessions series, we get the guttural truth from Cannes.

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Confessions of a newspaper publishing exec: ‘We’ve screwed up by pursuing scale’

For many publishers building massive audiences has long been a priority, but that’s come at a cost. In the opinion of one senior publishing exec from one of the major U.K. newspaper groups, touting big audience figures can only get you so far. In fact, they’re a “pointless willy-waving exercise.” Read their thoughts in the latest Digiday Confessions, where we grant anonymity in exchange for honesty.

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‘Our elegant weapon’: How Hearst is building a global digital network

Hearst has deep roots in print, but it is intent on making sure that doesn’t impede its digital expansion overseas. Having rebuilt and rolled out a new media operating system in the U.S., it’s expanding that to all 46 of the markets it operates in and beyond. With the new system, local markets will be able to localize stories that are performing well elsewhere, especially video, which is the focus of its international digital content push.

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